'pop stars' have changed over the years, in media terms they are interchangeable meaning they have changed to become an icon. They change them into a style of person to become recognisable for the clothing they wear and the type of music they sing giving them an identity and a persona. The reason so many artists are now described as pop stars are due to the fact that this allows them to quickly have a status of power. Many managers publish interesting stories to publicises relationships, actions to feature in popular magazines, in doing this starts can become forgettable relating to the music and are then known for the outfit and style they have. Regardless of this any pop stars still keep up there star quality, keeping there 'brand awareness' among a wide audience.
It is said by Dyer that a star image is not a real person, they are one that is constructed out of a range of materials to advertise them
Stars as Construction
Stars are constructed to come across to the public as 'real people' showing real emotions and real life situations. This is done so they can connect with the audience. In the making of a 'pop star' they allow them to contain USP so that there style cannot be copied. For example Lady GaGa is known for her 'out there' outfits using various ideas, she is recognized for wearing a meat outfit. Miley Cyrus has also made herself unique by wearing skimpy outfits and acting in a way to shock her fans. However as the public it is known that we prefer a star that is constructed by themselves as this way we know they are real.
Industry and Audience
Stars have been manufactured to make money from their target audience by connecting through parts of their persona creating fans. Record labels shape their stars to fit their audience type. for example it is clear to see that most boy bands are similar. Although some people do not conform to this type so they make bands that are 'ugly' or 'real' so that further audiences are brought in. Industries have become very aware of the audience they need to cater for , this way they have a wide range of starts to appeal to all. they create stars that vary in the type of genre they sing to do this. Also they use starts to create a fashion trend changing there hairstyle and culture to make them stand out to a wider audience.
Character and Personality
A star will always start of as 'real' appealing to the public by their gender, race and background. this then changed through their career constructing them in a way there lable feels necessary. This way we still feel as if they are still connected to there culture and background making thiem appear as real. Starts provide the audience with a style that they will think to be stylish for that generation making them an icon. This can cause problems as they create an unrealistic dream, for example that women must be beautiful and thin.
My Star Image
For my star image i will be using a female model to appeal to the indie rock genre. I will style her in a way that will appeal to the audience age of 16-25 year olds. i am going to style my model in clothing that is casual and rocky. I am going to use this image of Gwen Stefani as inspiration as she is dressed in black and white casual clothing. I am going to use props such as glassed to recreate this type of image denoting an indie look. i will also use this type of make up, using dark lipstick. when taking my photos i will create a character for my model making her appeal as confident and an icon to females. I want to inspire women to dress in any way they want as my model will. 
No comments:
Post a Comment