Typography

Typography is the study of the design of fonts, and the way in which the text is laid out on the page. It is looked at to achieve the best desired visual effect across the page and to find the best way to convey the meaning of the word.

It’s one of the primary ways we use it is to pass on information to others. how typography is used in a design is depending on its overall theme, tone and message. It works with your layout, grid and colour scheme to create a well-rounded, professional design. Your choice of fonts and your layout gives your composition its character, pace and style. It also helps the reader gain a greater insight into the subject of the design. 

Another way of explaining typography  is that it is a way of letters being able to communicate through there style expressing a feeling. Typography if affective determines if the words are effective to the reader. it can vary from a traditional style of writing to a digital style that is shown as modern. Typography doesn't just stop at the style it looks at components such as the selection of the point size, stroke length, and spacing.

 

 

Typeface and fonts

A typeface is a range of different fonts where as a font is the style that is chose within that typeface, for example if the typeface is bold or italic.

Anatomy
Anatomy is the elements that make up the parts of the typeface. A typeface can be made up of an ascender, decender, arm, counter, sterif, stem and stroke. It also focuses on the size whether that's the cap height or the x-height.